Phoenix, AZ (Vocus) HCG Diet Direct seeks to educate consumers participating in any HCG based weight loss program about HCG and its affect cholesterol levels. HCG can increase the levels of free cholesterol in the blood therefore making blood cholesterol levels high. What is occurring is that trapped cholesterol is loosened and reintroduced into the blood so there is a higher level of “free” cholesterol in circulation. Releasing trapped cholesterol over time is a positive effect of HCG. The end result can mean lower blood pressure.